Now Accepting Nominations for Immersion 2018!
September 13-14 • W Hotel • Boston, MA
This annual conference introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. We need your help to reach the best candidates at your company.
Your nominees should be high-potential individuals in your organization who have demonstrated interest and ability in assimilating and applying advanced marketing knowledge and techniques. Each member company can nominate up to five (5) candidates in marketing and research to participate. Please submit your nomination no later than August 1, 2018.
About Immersion
Since 2008, Immersion has engaged member company marketers in 1-1/2 days of interactive learning. Speakers are marketing’s leading professors who offer the latest research-generated knowledge on important marketing topics. Attendees also have the opportunity to network with and learn from practitioners across industries and roles.
Who Should Attend
Attendees may come from roles including branding, insights, market research, analytics, economics, marketing training, and innovation. They should be intellectually curious and driven to learn more and expand their role, and should enjoy challenges. They may be new MSI trustees or potential future trustees.
Attendees must be nominated by their organization's Trustees, and each member company can nominate up to five attendees to represent their organization.
Learning at Immersion
Using qualitative and quantitative approaches, speakers design presentations to be broadly applicable across industries and roles and suitable to a variety of levels of experience and expertise. Past presentations include:
- Creating Value with Big Data Analytics
- Rethinking the Consumer Journey Using the Behavioral Science Lens
- Leveraging Network Homophily to Drive Sales and Profits
- Branding and Differentiating in a World of Increasing Uniformity
- Consumer-Generated Content as Fuel for Marketing Insights
- Analytics in Modern Data-Driven Ecommerce
- Fostering Creativity at Work: Lessons from Legos
- Innovation: Harbingers of Failure and Success
- Brand Hero or Helper? Understanding Customers' Core Psychological Needs
Check back here for updates to this year's agenda.
How Your Organization Benefits from Immersion
Attendees gain new perspectives on how to apply academic research and frameworks to their marketing. They develop a network of peers from non-competing companies that they may tap into for benchmarking after the event. They'll gain an understanding of the benefits available through your MSI membership.Ways to use Immersion at your organization include:
- Send a group as part of team development
- Use to internally recognize team members
- Ask attendees to report back on topics covered and what they learned
- Bring cross-functional teams together
What Attendees Say
“Our people have universally found it to be an energizing and intellectually stimulating experience. They gain insight into some of the most current and thought-provoking research and findings delivered by a dynamic group of leading academics.” —UPS
“There are two aspects I appreciate most: being able to connect with academia to better understand leading-edge learning and approaches that may one day come into industry use. And gaining external peer perspective on how similar or relevant challenges are being addressed (or not!) by Insights members in other industries.” —Colgate-Palmolive
Nomination Process
MSI member companies can nominate up to five attendees. MSI will reach out to each nominee with registration instructions and additional details on this year's event. A registration fee of $1,195 per attendee is due at the time of registration. If you have additional questions, please contact Kate Grey at kate@msi.org. If you would like to arrange a group payment, please contact meetings@msi.org.